Experiences · Grow

Brand Positioning

The same destination can mean something different to a family, a school, a tourist or a corporate group.

Talk about your project

How this works

01
Define the core positionClarify the central idea the destination should stand for before adapting the message for different audiences.
02
Segment the audiencesIdentify the families, schools, tourists, corporates, event planners, travel partners and other groups that matter most.
03
Shape the message by audienceDefine why the destination matters to each group while keeping one consistent overall brand.
04
Map the online and offline touchpointsIdentify where each audience can be reached and how the positioning should appear across digital, physical and partnership channels.

What you walk away with.

Core Brand Positioning
Audience Positioning Matrix
Key Message Framework
Online Positioning Strategy
Offline Positioning Strategy
Audience & Touchpoint Map
Partnership Communication Framework

Know what the brand is? Let’s make sure every audience understands why it matters to them.

Talk to us about your project