01Define the projectEstablish the proposed destination scale, experience mix, development assumptions and the level of ambition being tested.
02Build the investment pictureEstimate the major CAPEX requirements across attractions, development, infrastructure and other core project components.
03Model the audience and revenueBuild visitor, pricing, spend and revenue assumptions using the opportunity identified during feasibility.
04Build the operating modelEstimate operating costs, EBITDA and the relationship between revenue, expenses and the scale of the destination.