Experiences · Grow
Marketing — Pre & Post Launch
Opening a destination is a moment. Building demand for it starts much earlier — and continues long after.
Talk about your projectHow this works
- 01
Define the pre-launch objectiveIdentify the priority audiences, launch goals and the story the destination needs to build before opening.
- 02
Build the launch campaignDevelop campaign direction, communication ideas and the sequence that creates awareness and anticipation.
- 03
Plan content and channelsDefine what needs to be created, where it should appear and how different channels work together around the launch.
- 04
Coordinate execution partnersHelp identify and guide specialist agencies, creators and vendors so execution stays aligned with the agreed strategy.
- 05
Review and improve after launchTrack performance, identify what is working and continuously strengthen campaigns, digital activity and lead generation.
What you walk away with.
- Pre-Launch Marketing Strategy
- Launch Campaign Framework
- Audience & Channel Plan
- Content & Communication Direction
- Agency & Vendor Coordination Plan
- Post-Launch Performance Review
- Ongoing Marketing Optimisation Plan