Experiences · Ideate
Customer Journey Mapping
A guest experiences the park one touchpoint at a time. We make sure none of them are accidental.
Talk about your projectHow this works
- 01
Start before arrivalMap how the guest discovers, plans and prepares for the visit before they reach the destination.
- 02
Map every touchpointTrace arrival, parking, ticketing, entry, queues, rides, food, retail, washrooms, rest areas and departure.
- 03
Study movement and frictionReview sequence, distance, waiting, transitions and interactions to understand where the journey feels easy or difficult.
- 04
Find pain points and opportunitiesIdentify confusion, unnecessary effort, missed moments and places where the experience can be improved.
- 05
Turn the journey into design inputsTranslate the findings into practical guidance for planning, wayfinding, facilities, service and later design decisions.
What you walk away with.
- End-to-End Guest Journey Map
- Complete Touchpoint Inventory
- Arrival & Entry Journey
- Attraction & Queue Journey
- F&B & Retail Journey
- Guest Facilities Journey
- Pain-Point & Opportunity Map
- Experience Design Recommendations