Experiences · Ideate
Master Planning
Once we know what the experience should be, every element needs the right place.
Talk about your projectHow this works
- 01
Bring the thinking togetherCombine the approved concept, theme, customer journey and operational journey into one planning framework.
- 02
Zone the destinationOrganise the site into logical experience, attraction, commercial, guest-service and operational zones.
- 03
Place every major elementPosition parking, arrival, rides, attractions, F&B, retail, washrooms, landscapes and supporting facilities.
- 04
Plan movement and relationshipsStudy distances, adjacencies, capacity, guest circulation and operational circulation so the destination works as one system.
- 05
Create the development frameworkBuild the master plan that later architecture, engineering, attraction planning and construction can follow.
What you walk away with.
- Overall Master Plan
- Zoning Plan
- Ride & Attraction Placement Plan
- Guest Circulation Plan
- Operational Circulation Plan
- Parking & Arrival Plan
- F&B & Retail Placement Plan
- Guest Facility Plan
- Landscape & Open-Space Framework
- Development Planning Base