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Experiences · Grow

Content & Events Planning

A destination cannot stay the same and expect people to keep coming back.

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How this works

  1. 01

    Build the annual calendarCreate a year-round structure of reasons for guests to revisit rather than relying only on the original attraction mix.

  2. 02

    Plan around seasons and audiencesIdentify the festivals, holidays, school periods and audience moments that can support new programming.

  3. 03

    Develop content and event conceptsCreate ideas for events, performances, activations, festivals and new experience moments that fit the destination.

  4. 04

    Connect programming with marketingPlan each major content moment with the communication and promotion needed to help it reach the right audience.

  5. 05

    Keep the destination feeling freshReview the calendar over time and introduce new reasons to visit, return, share and talk about the destination.

What you walk away with.

  • Annual Content Calendar
  • Seasonal Event Plan
  • Festival & Activation Concepts
  • Performance Programming Ideas
  • Repeat-Visit Programming Plan
  • Marketing Content Opportunities
  • Ongoing Engagement Framework

The park is open. Now let’s keep giving people a new reason to return.

Talk to us about your project