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Experiences · Grow

Branding & Merchandising

A destination should have an identity people remember — and something they want to take home with them.

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How this works

  1. 01

    Define how the brand shows upGuide how the destination identity should be expressed consistently across the guest-facing touchpoints that matter.

  2. 02

    Map the brand touchpointsIdentify where guests see, use and interact with the brand across the visit and supporting communication.

  3. 03

    Find the merchandise opportunityIdentify merchandise categories that fit the destination, its stories and the audiences most likely to buy them.

  4. 04

    Plan sourcing and productionDefine what can be sourced or manufactured and identify practical directions for bringing the merchandise to market.

  5. 05

    Plan where and how it sellsConnect merchandise placement and retail thinking to both guest memory and the commercial model of the destination.

What you walk away with.

  • Brand Expression Framework
  • Brand Touchpoint Guidelines
  • Merchandise Strategy
  • Merchandise Category Plan
  • Sourcing & Manufacturing Recommendations
  • Retail Placement Plan
  • Merchandise Sales Framework

Want the destination to live beyond the visit? Let’s build a brand people can remember and take home.

Talk to us about your project