Understand the placeStudy the catchment, travel time, accessibility, tourism movement and local context around the project.
Experiences · Research
Feasibility Studies
Before deciding what to build, know what people will actually come for.
Talk about your project
How this works
Understand the marketMap existing competition, entertainment spending, schools, corporates and the different visitor segments around the location.
Listen to peopleBuild a primary test group of families, test ideas with them and speak with local entertainment operators for an on-ground perspective.
Find what is missingUnderstand what people already have, what they still want and where a genuine entertainment opportunity exists.
Recommend the directionBring the research together to define what kind of destination, scale and broad positioning can realistically work.
What you walk away with.
- Market & catchment understanding
- Competitive landscape
- Audience profiles
- Primary consumer feedback
- Opportunity gaps
- Recommended park or destination direction
- Broad theme or positioning direction
- Detailed feasibility report